• Beauty by Earth Self Tanner Body Lotion
  • Self Tanner Body Lotion comparison
  • Self Tanner application questions
  • Gradual self tan development timeline
  • Self Tanner Light and Medium shade guide
  • Streak-free self tan routine
  • Self Tanner skin-loving ingredients
  • Self Tanner before and after
  • Beauty by Earth clean self tan benefits

Beauty by Earth Self Tanner Body Lotion | Gradual Natural Sunless Glow | 7.5 fl oz (222 ml)

Beauty by Earth Self Tanner Body Lotion | Gradual Natural Sunless Glow | 7.5 fl oz (222 ml)

 4.93 (3897 Reviews)
$36.99
$36.99
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Beauty by Earth Self Tanner Body Lotion | Gradual Natural Sunless Glow | 7.5 fl oz (222 ml)

$36.99
$36.99
SAVE Liquid error (snippets/price line 116): Computation results in '-Infinity'% Sold out

Build a natural-looking golden glow without sun exposure. Beauty by Earth Self Tanner Body Lotion combines a gradual sunless tanning formula with hydrating, skin-loving ingredients for a smooth, streak-free-looking finish.

Why you’ll love it

  • Gradual, buildable color for a natural-looking bronze
  • Hydrating lotion with aloe vera, coconut oil and shea butter
  • Designed for smooth, even application without an orange-looking finish
  • Vegan, cruelty-free and made in the USA
  • Suitable for all skin types

Choose your shade

Light: Best suited to fair skin tones that burn or freckle easily.
Medium: Best suited to medium skin tones and warmer undertones.

How to use

  1. Exfoliate and dry skin before application.
  2. Apply evenly using a tanning mitt, blending carefully around hands, feet, knees and elbows.
  3. Wash hands after use and allow the color to develop.
  4. Reapply as needed to deepen or maintain your glow.

Results vary by skin tone, preparation, application and development time. External use only.

View full details
Natural glow Gradual & buildable
Hydrating care Aloe, coconut & shea
Even-looking tan No orange look

Sun-kissed skin without the sun

Your glow, your way

Build a natural-looking golden tan while moisturizing skin with a smooth, easy-to-blend body lotion made for every glow level.

Gradualbuildable color
7.5 fl oz222 ml bottle
All skin types2 shade choices
Self Tanner before and after

A believable bronze

Color that looks like you—just glowier

The gradual formula lets you control the depth of your tan. Apply one layer for a soft sun-kissed look, then reapply as needed to deepen and maintain your color.

  • Natural-looking, customizable color
  • Smooth and streak-free-looking finish
  • No harsh orange-looking result
  • Hydration that keeps skin looking radiant

A better self-tan routine

Skip the common tanning frustrations

01Patchy colorBlendable lotion helps create a more even-looking finish.
02Dry-looking skinMoisturizing ingredients leave skin feeling soft and cared for.
03Too much, too fastGradual color gives you control over your ideal glow.

Find your shade

Light or Medium—choose the glow that fits

LightBest for fair skin tones that burn or freckle easily. Builds a subtle golden glow.
MediumBest for medium skin tones and warmer undertones. Builds a deeper bronze.

When in doubt, start with Light and build gradually. Results vary by natural skin tone and number of applications.

Self Tanner Light and Medium shade guide

Buildable by design

Watch your glow develop

Start with a light layer, let color develop, then reapply when you want a deeper result.

Gradual self tan development timeline

Your streak-free-looking routine

Prep, apply, glow

1Exfoliate

Smooth dry areas and start with clean, completely dry skin.

2Apply evenly

Use a tanning mitt and blend carefully around knees, elbows, hands and feet.

3Let develop

Allow the lotion to absorb before dressing, then reapply to deepen your glow.

Streak-free self tan routine
Self Tanner skin-loving ingredients

Skin-loving hydration

More than color—it is body care

Aloe veraHelps soothe and hydrate for comfortable, soft-feeling skin.
Coconut oilConditions skin and supports a smooth, radiant-looking finish.
Shea butterRich moisture helps prevent a dry or dull-looking tan.

Why this lotion?

A softer alternative to instant color

Gradual self-tanner is ideal when you want more control, more hydration and a natural-looking result that develops over time.

Gradual lotionBuildable resultHydrating body-lotion feelEasy to customize
Instant tanImmediate colorLess room to adjustCan require faster blending
Self Tanner Body Lotion comparison
Self Tanner application questions

Questions, answered

Glow with confidence

How long does the color take to show?

The tan develops gradually. Allow each application to develop fully before deciding whether to add another layer.

How do I avoid uneven areas?

Exfoliate first, apply with a mitt and use less product on dry areas such as knees, elbows, hands and feet.

How do I maintain my glow?

Moisturize regularly and reapply the self-tanner as needed when your color begins to fade.

Beauty by Earth clean self tan benefits

Feel-good glow

Vegan, cruelty-free and made in the USA

A simple at-home way to create a golden-looking tan without intentional sun exposure.

Results vary by natural skin tone, preparation, application and development time. External use only. Patch test before first use and follow the product directions.